"Understanding Climate Change":  First Year Action Plan

While individual scientists, engineers and economists have spoken out about the serious flaws in the Kyoto Protocol and other carbon dioxide emission (CO2) control schemes, much more is needed. In particular, a high profile, independent and professional non-profit entity is urgently required that can effectively counter the government relations and communications of today's powerful and well-funded environmental lobby. This is the purpose of the NRSP. Taking advantage of our substantive understanding of the issue, NRSP is well positioned to effectively mobilize Canadians to force government to deal with climate change in a more realistic fashion than through the control of CO2 and other ‘greenhouse gases’.

Goals for 2006/07: 

  1. NRSP’s first campaign is focused on dispelling the notion that Canada needs CO2 reduction plans. CO2 is very unlikely to be a substantial driver of climate change and is not a pollutant. Global climate change is primarily a natural phenomenon and so governments should focus on solving environmental problems over which we have influence (air, land and water pollution being obvious examples). NRSP will articulate a vision that also promotes assisting our most vulnerable citizens adapt to climate change while encouraging continued research in this exceptionally complex field.
  2. Become recognized by media, government, industry and ordinary Canadians as the most reputable voice for the promotion of science-based climate change policy.
  3. Identify and track the positions of MPs and MLAs across the country in order to identify, and assist, politicians willing to support developing climate and pollution policy based on the most up-to-date science, engineering and economics.
  4. Have a measurable impact on the public's understanding of climate change, with a target of significantly lessening support for implementation of CO2 controls.

Strategy:

Create a much stronger and more public debate concerning climate and pollution policy by:

  1. distinguishing legitimate concerns about climate change and pollution from unsupportable claims that humans are a significant contributor to climate change
  2. showing how, in many cases, the promotion of severe greenhouse gas restrictions is not beneficial to Canadians or the environment and merely reflect predetermined agendas and strong vested interests
Tactics:
  • Direct media input (OpEds, letters, media appearances) from non-governmental, non-industry climate scientists and NRSP executives
  • Establishment of an experts speaker's bureau for public appearances, media interviews and government testimony
  • Convening well-publicized news conferences with experts in the field
  • Coordinating unbiased public opinion polling on the issue
  • Direct mail campaigns
  • Email and Internet newsletters to NRSP supporters and other concerned Canadians
  • Public education campaigns
  • Consumer advocacy based on the latest developments in science, engineering and economics concerning climate change and pollution. 

NRSP has the potential, with the "Understanding Climate Change" campaign, to significantly redress the imbalance in the public debate on climate change in Canada, and redirect public attention and resources to the real issues.

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